BMW Coast Drive

BMW Coast Drive: 
Bask in the sun. Feel the wind in your hair.

Experience a special test drive and discover some of the most beautiful places in Istria behind the wheel of a BMW Convertible or a BMW i3! Enjoy the scenic landscapes in the heart of Istria to the fullest and experience the true happiness of driving whilst at the same time discovering Mediterranean coastal destinations and romantic towns on top of the hills. BMW and the Istria Tourist Board cooperate to offer the possibility of a test drive in a BMW 6 Series, one of the BMW 4 Series Convertibles or in a BMW i3 within the BMW Coast Drive offer for the region’s luxury hotel guests.

Savudrija is a small fishing village that is widely known for its lighthouse dating back to 1818, which is the oldest on the Adriatic coast. If you are staying at the Kempinski Hotel Adriatic located in this village close to Umag, you have the possibility of test driving a BMW 6 Series Convertible. On short or long journeys alike, the BMW 6 Series Convertible offers the utmost in comfort, dynamics and efficiency. Book a test drive at the hotel’s concierge and drive off to the smallest town in the world, Hum. Or visit the San Rocco gourmet restaurant, a member of the Jeunes Restorateurs d'Europe Association, belonging to the top category of Istrian and Croatian gastronomy, and as of this year recommended by the renowned Michelin Guide.

Guests in Poreč's Hotel Laguna Parentium hotel in the Zelena laguna have the BMW 4 Series Convertible at their disposal. Besides Pula, Poreč offers a number of curiosities: It was one of the first Roman colonies in Istria, which cannot only be seen in its ancient streets in the old town, but also in the remains of a Roman temple. Have a wonderful time exploring lonesome places in a BMW 4 Series Convertible, whilst experiencing sporty agility and stirring dynamics – accompanied by an impressive, aerodynamic design and stylish equipment with plenty of innovative functionalities. For short excursions we recommend to visit the Kozlović Winery where the recognizable philosophy of vintners Gianfranco and Antonella blends the past, present and future in top quality wines.

Right in front of Poreč, on a beautiful islet, a new partner of the BMW Coast Drive awaits you –  the Valamar Isabella Island Resort. If you stay at this hotel, you can test drive a BMW 4 Series Convertible and visit Motovun, the romantic village on top of the hill. This area has long been inhabited and it was once used by pre-Roman nations as a fortification in the event of escape. The walls of Motovun, interwoven with legends, hide narrow streets and impressive renaissance and gothic houses.

For those who delight in picturesque Rovinj, full of diversity, then Hotel Lone is the perfect choice offering its guest a unique and authentically inspiring atmosphere. For guests of this designer hotel a BMW 4 Series Convertible and BMW i3 are waiting for a test drive along the Adriatic coast. The BMW i3 is proof that responsibility and driving pleasure complement one another to perfection. It was developed from the ground up with sustainable mobility in mind.
Just a few steps away from the waterfront where the traditional batane fishing boats are berthed, there is the exclusive Monte Mulini hotel. With its elegant design, carefully-selected wines and personal service, it it is on top of the luxury Croatian hotel industry. Monte Mulini's offer includes a ride in a BMW 4 Series Convertible equipped with the valuable BMW Individual Collection: A multitude of equipment options makes it easy to create an own individual BMW – from the selection of the materials and the style of craftsmanship applied to them to design elements like colors and shape.

Further information about the BMW Coast Drive as well as on the terms of participation and partners can be found on